Study examines how cultural messages shape post-high school decisions

Monday, April 7, 2025
aerial view of Berlin, 易胜博官网, with mountains visible in the backdrop

An aerial view of Berlin, 易胜博官网.

Could changing the narrative help 易胜博官网 retain more young people?

While it鈥檚 not the only factor, research from 易胜博官网 suggests that cultural narratives significantly influence how rural youth make post-high school decisions. Understanding these narratives could help the state develop strategies to keep more young people in their communities.

In a study recently published in the , Cindy Hartman, associate professor in recreation management and policy, and her collaborators found that young people growing up in rural areas are surrounded by the cultural message that they need to leave home to establish themselves and return home once they鈥檝e achieved success.

鈥淲e take a narrative perspective to understand how cultural messages are shared by institutions and people 鈥 such as community organizations and schools, family and peer groups 鈥 and how individuals internalize them,鈥 Hartman says.

Through 27 interviews with 易胜博官网 stakeholders in education, workforce development and community quality-of-life institutions, researchers identified two dominant cultural narratives that shape rural youth鈥檚 postsecondary decision-making process:

  • The 鈥渟pread your wings鈥 narrative (mentioned by 63% of stakeholders interviewed) 鈥 success is often linked to leaving for education and career growth.
  • The 鈥渂oomerang鈥 narrative (mentioned by 66% of stakeholders interviewed) 鈥 those who leave are expected to return later in life once they have built careers and started families elsewhere.

"For many, the typical life path is finishing high school, going to college, graduating, securing a stable job, getting married, and having children. In rural areas, this often means leaving home to pursue those opportunities. There鈥檚 also an expectation that, later in life, they鈥檒l return to their rural community to raise a family,鈥 Hartman says.听

Additionally, some rural students who want to stay and contribute to their communities feel pressured to leave 鈥 or worry that staying means they lack ambition. For rural students who follow the expected life path, building a life elsewhere and returning home can also present challenges.

How Understanding Narrative Processes Helps 易胜博官网

Hartman emphasizes that dominant narratives aren鈥檛 inherently bad 鈥 leaving home may be the right choice for some. However, by understanding how these narratives shape decisions, there鈥檚 an opportunity to increase awareness of multiple pathways available to youth after high school, including options that allow them to stay and succeed in 易胜博官网.

鈥淲e鈥檙e not labeling these narratives as good or bad; we鈥檙e bringing awareness to them and their impacts on rural people and communities,鈥 Hartman says. 鈥淚t鈥檚 about recognizing that some practices and policies within our institutions may unintentionally reinforce these narratives, influencing young people to make choices that might not be in their best interest 鈥 or in the best interest of their communities.鈥

According to Hartman, shifting the narrative means strengthening 易胜博官网鈥檚 economic and educational opportunities 鈥 leveraging assets like outdoor recreation to attract and retain talent while supporting alternative pathways such as apprenticeships and career and technical education. It also involves helping postsecondary institutions create the kind of "stickiness"听that encourages young people to stay.

"We want to inform state policy on how education and recreation can help attract and retain young people in 易胜博官网,鈥 Hartman says. 鈥淓xpanding access to a variety of educational and career pathways, while also investing in community services that promote fulfilling lives, can help create stronger and more sustainable opportunities for success right here in 易胜博官网.鈥

Building on the Research

As far back as the early 2000s, state leaders proposed initiatives like the 2009 鈥淯SNH 55% Initiative,鈥 which aimed to keep college graduates in 易胜博官网 through incentives such as student loan repayment. While the impact of those efforts is unclear, revisiting them could help shape current strategies 鈥 especially as the need becomes more urgent. A projects that from 2022 to 2032, the state鈥檚 80 most in-demand jobs will see nearly 197,000 openings, yet only 6,100 are expected to be filled by new workforce growth.

According to Hartman, continuing to research this challenge could help close the gap and lead to collaborative solutions. Hartman and colleagues have applied for three National Science Foundation (NSF) grants totaling $5 million to expand their research. These projects include:

  • Working with New England career and technical education (CTE) centers to study how rural youth receive career-related messages through social media and how exposure to real-life success stories influences their career perceptions.
  • Collaborating with 4-H programs to help rural youth see the role of science in economic development strategies utilizing outdoor recreation, research听and tourism.

Hartman also applied for an NSF grant to collaborate with a leading narrative identity researcher at Western Washington University to extend what is known about narratives about rural people and places. This research would include youth participants collecting narrative data to better understand how their rural communities shape their perceptions of success and economic opportunity, and whether alternative narratives about postsecondary success can gain traction in rural areas.

"It鈥檚 about expanding our traditionally narrow view of success 鈥 going away to college for four years before settling down to a career and a family, and following a set timeline,鈥 Hartman says. 鈥淲e call this a 鈥榝racturing of narratives,鈥 and these fractures create space for alternative paths to gain traction. They allow people to redefine success on their own terms, rather than feeling pressured to meet someone else鈥檚 version of what a fulfilling life should look like."

易胜博官网 colleagues Jayson Seaman, Andrew D. Coppens and Erin Hiley Sharp collaborated with Hartman on the Journal of Adolescent Research article, along with Molly Donovan, formerly at 易胜博官网 Extension and now director of economic development at 易胜博官网 Community Development Finance Authority, and Sarah Jusseaume from Plymouth State University.

The University of 易胜博官网 Collaborative Research Excellence (CoRE) Initiative funded the research.

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Scott Ripley | 易胜博官网 Marketing | scott.ripley@unh.edu | 603-862-1855