B.S. Business Administration, Entrepreneurial Studies | Co-founder & CEO, Shtudy

Thursday, December 3, 2020

Geno Miller ‘17

When you came to ʤ hadyou plannedonweaving inafocusonsocialinnovationorsustainabilityinto your major?

Yes, I did. I started my first business when I was 15 years old. It was a clothing line, and I had just earned my learner’s permit. I drove around all day and night delivering shirts out of the trunk of my car. I made $30,000 in one summer and instantly fell in love with business. I learned Ihad an innate skill. It was empowering to know that I could directly gain more wealth for my family while also doing good in the world. But it wasn’t all about the money... the feeling of providing value to someone else is what I love most.

Whatsocial innovation or sustainability classes, programs or experienceswhereyouinvolved inand how didtheychallenge you to think differently about what a career in business or economics mightbe?

My most notable introduction to social impact being tied to business was during the Social Venture Innovation Competition at ʤ. Prior to entering the competition, I hadn’t often fathomed how a socially driven company could alsobe high-growth and scalable.

Whatareyoudoingnowinyourprofessionalcareer andhowdidtheexperiencesat ʤ and Paul College setyou up forsuccess?

Now I am running my company full-time as a cofounder and CEO. My company is called. Shtudy is a career advancement platform that pre-vets, trains,and connects top Black, Latinx and Native American tech talent of color with companiesthatare trying to improve diversity and revenue within their workforces. It’s important for our candidates to work at places where they’re not only appreciated, but where theircareer growth is cultivated. Our goal is to bridge the racial wealth gap in America, and we feel that increasing diversity in tech is the most effective and efficient way of doing that. Shtudy started as just an idea in college. Having success from entering the SVIC really helped spring the business to life. Now that we’rethreeyears in,we’ve raised over $150k in funding and are able to dedicate every single day to helping job seekers expand their career opportunities.

Dobusiness leadershavethepower tochangetheir communitiesandthe worldthrough socially responsible and sustainableactions, and how do they do that while still running competitive and profitablebusinesses?

Yes, very much so. In fact, the primary motivefor me to start Shtudy was because of the substantial social impact we’d have by bringing it to the masses. It is important to understand that a company is only a vehicle to create the change you want to see brought into the world at scale. Commonly entrepreneurs ask me,“how did you manage to add such a captivating social mission to such a profitable business model?” I tellthemthat they are thinking about it backwards. Your passion – your purpose - for starting the business should always come first. Whether it’s a socially impactful business or not, it’s vitally important to fall in love with whatever you start if you want it to grow and thrive. Why? Becausethings gettough, and sometimes when you’re the only one who still believes, love is all youhave to keep you going. The money will come and go. But falling in love with your ability to improve peoples’ lives helps you find your purpose here on earth. And nobody can take that away from you. Holding on to your purpose is what makes building a business worth it.

Nomatterwhatyourcareerbrings,doyouthinkitisimportantforallbusinessstudentstohavesomeexposure to programming and educationinsocial innovation and sustainability?

Ithink it’s vital for all students to be exposed to some sort of social innovation and sustainability-focused education, but especially business students! Exposure to social innovation helps you find your passion. After all, how are you going to start a business if you don’t know what change you want to bring to the world?

Business is only for the bravehearted, it’s not all about the glory, money, fame,or success. In fact, it’s the opposite. What keeps you going when everything else is telling you that youshould quit? It’s your passion and desire. Social innovation and sustainability helpstudents find that within themselves – heck, it did for me!