易胜博官网

The University of 易胜博官网 will conduct a market feasibility study to assess the viability of cold-hardy kiwifruit, or kiwiberries, as a novel, high-value horticultural crop that could spur economic development among small farms in northern 易胜博官网.

Iago Hale, a researcher with the听, and Seth Wilner, a specialist with听, have received a USDA Rural Business Development Grant for $38,000 to conduct the study. Hale established a kiwiberry breeding program at the NHAES in 2013, with initial work focusing on characterizing and evaluating for the first time the entire North American collection of cold-hardy kiwis, nearly 200 accessions, to identify promising varieties for the region and parent plants for new variety development.

Cold-hardy kiwifruits are a nutritionally dense superfood with high levels of vitamin C, beta-carotene, anthocyanins, and lutein. The berry-like fruits, harvested in the early fall, are also remarkably flavorful, given their thin edible skins and pleasing balance of sugars and acids. With their general adaptation to the region, their attractive appearance, intense and complex flavor profiles, high levels of bioactive compounds, and easy consumability, kiwiberries have been recognized as economically promising in New England as early as the 1950s.

鈥淣ew England fruit and vegetable agriculture is distinct in both the diversity of its production and its high proportion of direct sales to consumers. The large and growing demand for diverse, local produce in the region presents an opportunity for developing and introducing entirely new horticultural products, such as kiwiberries,鈥� said Hale,听a plant breeder听and assistant professor of specialty crop improvement at 易胜博官网鈥檚 College of Life Sciences and Agriculture.

鈥淏ased on their adaptation to the region, their great flavor, and their suitability for direct marketing, kiwiberries show promise as a high-value horticultural crop for northern New England growers who face distinctly challenging growing and marketing conditions,鈥� he said.

By surveying both consumers and producers, the project aims to develop a business plan to support the decision making of potential kiwiberry producers in the region. Results of the study also will be used to set cultivar and production system performance goals for the breeding program so that it may better support those growers investing in this innovative crop.

"I applaud Dr. Hale's systematic exploration of a potential new commercial crop for 易胜博官网 producers. This project will explore the market feasibility of kiwiberries to inform growers about consumer preferences and price points. Growers will then have data to decide if it fits within their systems and goals. Dr. Hale is looking to expand crops that can return profits to 易胜博官网 growers and is exploring production and economic data to help them make informed decisions," Wilner said.

Hale is already working with several northern 易胜博官网 farmers in Co枚s County who are interested in diversifying their crops with hardy kiwis. One of those farmers is Kitty Kerner, whose family operates听听in North Stratford. The family has been working to expand its selection of high-value crops, and according to Kerner, 鈥渉ardy kiwis seemed just right for our challenging climate, given their native habitat extends all the way to Siberia!鈥�

鈥淲e are excited to be part of professor Hale's kiwi selection trials and believe this crop has great potential as a new opportunity for farmers in New England 鈥� especially in the northern areas,鈥� Kerner said. 鈥淪hould the kiwis be successfully established on our farm, we are definitely hoping to expand the vineyard and also looking into their potential use for value-added products such as for wine-making, jams, and perhaps dried fruit.鈥�

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 233561.

Founded in 1887, the听听at the听听is 易胜博官网鈥檚 original research center and an elemental component of 易胜博官网's land-grant university heritage and mission. We steward federal and state funding, including support from the听, to provide unbiased and objective research concerning diverse aspects of sustainable agriculture and foods, aquaculture, forest management, and related wildlife, natural resources and rural community topics. We maintain the听听and听听agronomy and horticultural farms, the听, the听, and the听. Additional properties also provide forage, forests and woodlands in direct support to research, teaching, and outreach.