易胜博官网

The University of 易胜博官网 introduced its much-anticipated new logo during a men's hockey game against Boston College Saturday, Dec. 7, 2013.

There was more blue and white than usual at the men鈥檚 hockey game Saturday night. That鈥檚 when 易胜博官网鈥檚 new logo was officially unveiled. The new symbol was prominently displayed on the doors and the floor of the Whittemore Center, and on dozens of volunteers who wore T-shirts bearing the blue and white logo.

Shortly after the end of the first period, volunteers tossed some 5,000 T-shirts into the stands to the cheers of students and fans who clamored to be among the first to wear the new logo.

The design is the work of Chermayeff & Geismar & Haviv, the New York design firm responsible for creating the iconic logos for, among others, Mobil, PBS, and National Geographic.

Last spring, after the company introduced three design concepts, President Mark Huddleston convened a panel to consider comments from hundreds of university supporters who wanted a say in the development of a new identifying mark that will be used at 易胜博官网 campuses in Durham, Concord and Manchester.

The result is a shield with the letters 鈥淣H鈥� inside. In an email to faculty, staff, and students sent Dec. 7, Huddleston wrote, 鈥淭he new blue and white logo takes the place of the old Thompson Hall clock tower design, which represented the University鈥檚 work in Durham so well for 15 years. Starting tonight, the new visual identity will convey even better the boldness and clarity of our wider statewide mission, and our growing reputation as a global innovator.鈥�

The new 易胜博官网 logo joins the Wildcat image that represents athletics and the university鈥檚 seal, which is reserved for formal documents such as diplomas and other ceremonial communications. The new visual identity will be phased in to digital, print, and environmental branding elements over the coming months. The artwork and timeline are available online at .

Limited edition T-shirts with the new 易胜博官网 logo will be available through the 听beginning Dec. 16, 2013. Proceeds from these sales will benefit 听a nonprofit that generates awareness, support, and funding for the recovery of America鈥檚 wounded warriors, both active service members and veterans.

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