Infusing Sustainability into Business Education

PAUL College Redesigns FIRE Program to Focus on Sustainable Development Goals

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Anna Madden '24 | English:Text, Business Writing and Digital Studies
Paul College SDG Wall

 Paul College SDG Wall

Walk through on the ground floor and you鈥檒l spot the 17 SDGs poster on the wall. The, as they are officially known, are the guiding objectives of the United Nations Member States. More importantly, they鈥檝e become a catalyst behind businesses鈥 and society鈥檚 growing efforts to reimagine current structures. From renewable energy sources to fully circular food systems, innovators are continually finding better ways to transform practices into efficient and sustainable methods.  

Here at 易胜博官网, PAUL College recently decided to incorporate the SDGs into its first-year student FIRE (First-year Innovation and Research Experience) program. Although PAUL had been including an emphasis on the goals for several years already, the new addition to the FIRE program meant that students would begintheir 易胜博官网 experience familiarizing themselves with the concepts and learning to think from a sustainable perspective first. 鈥淲e thought it would be a good framework moving into this year,鈥 said Saege Robinson, Educational Program Coordinator. 鈥淭he motivation was really driven behind the idea of discovering what was relevant to business, and the concept of purpose kept surfacing. This factor is something that we鈥檝e seen the next generation often thinking about.鈥 

鈥楶urpose Driven Business鈥 became the topic for this year鈥檚 Hamel Undergraduate Research Conference (URC), where student teams present their business ideas. As part of the program鈥檚 framework, the teams must research and develop a solution to a real-world issue, which they then create a business plan toward. Among the guidelines involved, students must determine a concept that is currently technologically possible but has not yet been created. The new program implements the task of addressing an SDG within the project. Faculty selected eight SDGs relevant to the topic and students were able to narrow the choice to five by voting on their top choices. Hunger, poverty, infrastructure, education, and climate action were picked as the overall goals to work with. 

Study findings are presented at the URC at the end of the year, following the annualcompetition. 鈥淥ur hope is that the Grand Challenge and the FIRE program can help students to find the things they care about,鈥 Saege remarked. 鈥淭he goal is for them to realize that they can take action towards and have agency over different issues. A lot of times, first-year students don鈥檛 necessarily see all the benefits until afterward, but they come to understand and speak highly of it in the long run. It鈥檚 great to see the passion that many of them discover.鈥